Someone asked me last week, ‘What makes you want to follow a blog?’ Before I started this one, nearly six months ago, I read a lot of blogs about blogging, and everyone agreed that your goal should be to get people to sign up rather than call in from time to time.
Now that I’m blogging myself, I can feel the difference this makes, because the signed-up members feel like a community, and the result feels more like a conversation.
Most pundits seem to agree that the way to get people to sign up is to offer an incentive, usually in the form of a free download. Following that advice, I offered my printout about dream recalling and recording, which I had been intending to put up on my Tips page.
But when this friend asked me last week why I personally subscribe to the blogs I like, I realised that for me it’s all about content. I subscribe if I like the content enough not to want to miss a post. In fact, free downloads are a disincentive to me, after my experience of them so far.
I’ve only signed up to three blogs because I was curious about the free download, and each time, it’s lead to a slew of nuisance emails about topics I never asked for information about. In two of these cases, they also quickly went on to try to sell me downloads or get me to sign up to courses.
So as of today, my sign-up offer ceases. You can see my recalling-and-recording dreams info on the Tips page, and here’s a heads-up on some great content coming in the next few weeks.
How to use dream material to energise your writing… guest post from one of my fave bloggers, Katherine Roberts… interview with lovely dreamworker, Toko-pa Turner… the Death card and the end of the dream book…
If you haven’t done so yet – I do hope you’ll sign up!