Someone in the book business recently asked me ‘What’s the point in self-publishing a book, when it won’t get any promotion without a major publisher behind it?’ For me, as a much-published author, this is the point… 

I’ve had scores of books published and worked with a dozen different publishers in the course of my writing career but I’m currently in the throes of self-publishing ‘Writing in the House of Dreams.’

Earlier in the year, my agent sent the MS out to publishers, and their feed-back was overwhelmingly positive. ‘An inspirational idea’ said one; ‘a rich feast that sets off all sorts of sparks and recognitions in the reader’ said another; ‘very readable indeed’ said a third, ‘I read it in one sitting.’

So here are the reasons they didn’t take it on (although it went to an acquisitions meeting with one publisher and another said, ‘It was close.’)

‘Too niche’, ‘Too tough for us to sell enough copies’, ‘with such a niche topic we’d struggle to get a good number of copies into shops’, ‘the sales would be too modest’,’a company the size of ours can’t make enough of a go of books on this subject as they would need to.’

One of the big changes I’ve seen since I started in this business is that where previously the decision to take on a book lay with editors, who were generally driven by a passion for reading and discovering interesting writers, now it rests firmly with marketing departments.

I first came to this realisation a few years ago when I proposed an idea for a children’s series to an editor I’d worked with, and she was blown away by it. Bursting with enthusiasm, she asked for six story outlines, then for twelve, to take to the acquisitions meeting, but the series was not taken up because she couldn’t persuade the marketing department. When she told me how disappointed she felt I realised how tough this situation might be for editors as well as authors.

The thing to bear in mind is that marketing people will not usually have read your manuscript, so your book succeeds or fails on how well they think the concept and title will sell. A yes or no doesn’t necessarily reflect the quality of your writing, but just how easily it will fit into the market.

I know ‘Writing in the House of Dreams’ is a bit off-the-wall and ‘in many ways a brave book’ as one publisher rather unnervingly remarked, but I also feel that it’s good. I’ve worked for a reading agency and have a lot of writing experience now, and my own judgement has been backed up by the half-dozen authors, psychologists and dream-workers who have read it.

I’ve been working on it alongside my children’s books ever since I was first published; it’s my child-of-the-heart book, the secret pearl I’ve been feeding with all the writing skills and experience I’ve worked so hard to build up.

I know my book won’t appeal to millions of readers but hopefully it will appeal to some. Five years ago, no-one would ever have got to read it if no major publisher had taken it on and the MS would have stayed on my shelf forever, gathering dust. It would have felt devastating.

It’s better to have some readers than no readers at all – that is the point of self-publishing. It’s also better to carry on show-casing your work to publishers who may happen upon it on the web, rather than putting it away for several years before sending it out again.

Now that authors can be publishers too we can write our passion in the reassuring knowledge that our work may still bloom surprisingly at the edge of a difficult market like a  little poppy at the edge of a big field of corn.

If you’re interested in self-publishing, Nicola Morgan (who was one of my lovely readers) is doing a series of interviews with authors who have gone down that road on her blog – well worth a look