Money from self-publishing – it’s not just about how many books you sell

Just after I self-published Writing in the House of Dreams I blogged about my financial outlay in Self-publishing: What are the actual costs? Five months on, I thought you might like a progress report.

I initially registered the book in the amazon Select programme, which meant I couldn’t publish through any competing outlets for at least 90 days. The benefit of Select is that you can offer your book either free or on a sliding scale of reduced rates in a promotion which, while not making you any money, should make your book more visible and improve its amazon sales ranking.

I didn’t realise that you could only do one promotion in the 90 day period, and I don’t think the one I did really achieved anything for my book, so I wouldn’t personally enrol a book in the Select programme again.

As soon as the 90 day period was up, I took Writing in the House of Dreams out of the programme and made it available as an ebook via all the major online retailers, including Nook and apple, as well as amazon.

I’m thinking of publishing the paperback through Ingram Spark as well as Createspace (which is part of amazon), though I haven’t investigated whether amazon allow this (does anyone out there know?) I’m happy with the quality of the paperback, but apparently some bookshops are reluctant to sell books published by amazon. Happily, I have had orders from several independents as well as book wholesalers Bertram’s and Gardner’s.

Sales have been slow, and that hasn’t come as a surprise because the very reason the book didn’t secure a traditional deal was that publishers deemed writing about dreams as a creative resource rather than from the psychological angle ‘too niche to achieve bulk sales.’

But I’ve had some wonderful emails from readers and a big boost in demand for workshops, which my agent predicted would happen. The book includes lots of writing exercises I use in my general writing workshops, not just the ones which involve working with dreams.

I’ve also hand-sold a fair number of copies through events and workshops. All in all, I’ve recovered less than half my costs through book sales so far, but I’ve had enough extra workshop bookings on the back of it to make up the difference several times over, as well as an article on creative image-work for authors in the next edition of Mslexia.

This reflects the fiscal facts of being traditionally published, because very few authors indeed can make a living from royalties these days. Most have to supplement their income from books with some kind of day job, or spin-off work on the back of their books, such as teaching and speaking engagements.

I’m hoping sales will gradually build, through workshops and word of mouth, but I don’t want to annoy my twitter and facebook followers by over-promoting, so my strategy now is to bring out a second much more mainstream book on writing as soon as possible. If readers enjoy either one of these two books, maybe they might take a punt on the other.

Writing and dreams
Writing and dreams
Just writing - no dreams!
Just writing – no dreams!

This second book is called When a Writer Isn’t Writing: How to beat Your Blocks and Find Your FlowI’m going straight to self-publishing with it because

  1. it’s much quicker – I can bring the book out in September this year
  2. I can create a brand look with Writing in the House of Dreams
  3. I will only need to sell a fraction of the number of copies to make the same amount of money as I would if the book was traditionally published, and i have plenty of opportunities for hand-selling at writing events and workshops

Speaking of workshops, check out these pics from last week’s residential at The Writing Retreat in beautiful Lamorna, where I was invited to speak and teach a session on writing dialogue. Good times!

Rosemerryn - The Writers' Retreat
Rosemerryn – The Writing Retreat
Writing dialogue round the table at Rosemerryn
Writing dialogue round the table at Rosemerryn
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5 thoughts on “Money from self-publishing – it’s not just about how many books you sell”

  1. This is the best blog post I’ve read in a while. I haven’t bought your book yet but now I plan to. Best of luck with the second one. I will try to do something similar about Words for Wellbeing sometime as it is to all intents and purposes self published and I would certainly self publish again based on my experiences so far.

    1. Thank-you, Carol! I hope you enjoy the book. I would love to read an update on your experiences with Words for Wellbeing on your blog. I couldn’t include all the soundbites fellow-authors sent me for When a Writer Isn’t Writing because I had so many, but I have included yours 🙂

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